Great ideas don’t fail. They fade.
Learn how to make sure yours doesn’t.

The idea is only 1%.

The other 99% is everything it takes to make it real.

Making an Idea Real is a book-in-progress for people who are tired of sitting on smart ideas—and ready to actually move them forward. It’s built for creative minds, internal changemakers, and anyone trying to do work that matters inside fast-moving teams.

I’ve spent years pitching ideas, some that landed, and others that died in the room. I started writing this book to figure out why. Making an Idea Real is the result of that journey—part memoir, part field guide, part survival manual for creative people trying to move ideas forward inside complex teams.

This isn’t a book about dreaming big.

It’s about what happens next—when the pitch is over and the real work begins. If you’ve ever had a great idea stall inside a meeting, a team, or a company that wasn’t ready… this book is for you.

What You’ll Take Away

  1. How to build momentum even when the path forward isn’t clear

  2. How to pitch your idea so people get it—and say yes

  3. How to gain buy-in across teams without losing clarity

  4. What to do when belief starts to fade

  5. How to stay accountable, even when things stall

  6. The emotional side of execution no one talks about

  • This is the book the industry needs.

    CMO, $3B SaaS Company
    (Early Signal Interviewee)

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