The redesigned IKEA homepage features:
A focus on commerciality with additional triggers to guide customers throughout core areas of the homepage.
Including a best sellers section, the redesigned homepage showcases the wide range of products.
Integrating social media content and inspiration with a live Instagram feed keeps the homepage live and up to date.
A large focus is placed on the content section for sustainability to illustrate IKEA's commitment.
Shop The Image
The offers and events that IKEA has are often specific to rooms in your home. With such a large amount of products, I proposed the idea of shopping the image during a campaign – leading the customer to exactly what they came to the site to find.