Role: Designer

The redesigned IKEA homepage features:

  • A focus on commerciality with additional triggers to guide customers throughout core areas of the homepage.

  • Including a best sellers section, the redesigned homepage showcases the wide range of products.

  • Integrating social media content and inspiration with a live Instagram feed keeps the homepage live and up to date.

  • A large focus is placed on the content section for sustainability to illustrate IKEA's commitment.

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Introducing

Shop The Image

The offers and events that IKEA has are often specific to rooms in your home. With such a large amount of products, I proposed the idea of shopping the image during a campaign – leading the customer to exactly what they came to the site to find.

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Design Notes


Before

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After