You don’t need a perfect idea to start.

You don’t need a perfect idea to start.
You just need the willingness to shape it with others.

We often wait to share until something is “done.” But some of the best work starts before that point—while it’s still taking shape.

The strongest ideas I’ve seen didn’t show up fully formed. They got sharper through collaboration, shaped in real time, and strengthened by being shared out loud.

That’s the mindset I’m carrying into a new phase of work.

As part of my Executive MBA with Future London Academy, I’ve been exploring a question I can’t let go of: Why do so many good ideas stall inside organizations? Not because they’re weak—but because having a great idea is only the first 1%. The rest—the hard, often invisible work of bringing it to life—rarely gets the spotlight.

Not to celebrate it.
But so we can talk about it.
Learn from it.
Share strategies for doing it better.

Because the execution side of ideas deserves more than quiet effort behind the scenes.
It deserves a language, a process, and a place in the conversation.

I’ve lived that tension. I’ve studied it. And now I’m building around it.

Over the next few weeks, I’ll be sharing reflections, questions, and frameworks I’m developing as part of this project (and beyond). If anything resonates—or pushes back—I’d love to hear it.

Because the work doesn’t start after the yes.
It starts the moment you bring people in.