Most ideas don’t fail. They fade.

You know that feeling when an idea had so much potential—and then it just… stalled?

(Not because it wasn’t good, but because it lost momentum.)

Because no one took ownership.
Because the feedback loop never closed.
Because the pitch happened—and then the silence set in.

Execution friction is real.
And it’s more emotional than we talk about.

It shows up quietly:
When belief starts to waver.
When the energy shifts from excitement to effort.
When a good idea drifts instead of moves.

Most teams never name it.
They’re too busy reacting.

But here’s what I’ve learned:

Momentum isn’t magic.
It’s something you design for.

And spotting those stall points early?
That’s what helps an idea stay alive.

I’m starting to pay more attention to the moments that stall momentum, and what helps bring it back.

The more people I talk to, the clearer it gets—this isn’t just a one-off moment. It’s a shared pattern.