Agency: Leo Burnett, Toronto
THE ADS WITH MISSING LETTERS
IOUs are always slipping our mind. A friend spots you for dinner, and you completely forget to pay him back. You buy concert tickets for a group of friends, and some of them forget to hand over the money. Collecting money for past debts can quickly become an uncomfortable ordeal. With the launch of TD’s mobile money transfers, customers could settle IOUs with a simple click of their phone.
To demonstrate how TD removes the hassle of IOUs from your everyday life, we created signage that literally dropped the three letters from their headlines. These installations were placed in locations where people tend to borrow/lend money: restaurants, café’s, and in queues outside of venues.
Take the IOU out of your evening with Interac e-Transfer.
Banking can be this comfortable.”
ADCC: SILVER - GRAPHIC & EDITORIAL DESIGN
Environmental Design (Signage, Exhibitions, Display, etc.)