Wire frames, Conceptualizing, Photoshoot, and Site Design

A complete overhaul of the previous website was being done to bring the In The Raw brand to a more modern and competitive level. With a mobile first approach, we wanted to design a site that would house recipes for the brands products and could be easily navigated in the consumers kitchen while they bake.

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Wireframes

 

Design Concepts

 
 

Photoshoot Direction

Food photography by Doug Bradshaw